We look forward to meeting again!

The surging tides of the Qiantang River converge with the innovative wave of Web3; Hangzhou’s digital foundation is passionately colliding with cutting-edge technology. On August 20, the thematic exchange session titled “Hangzhou · Web3—How Can Lawyers Efficiently Develop Web3 Legal Practices?” hosted byMankun Law Firmconcluded successfully in Binjiang, Hangzhou!

Opening Remarks

At the beginning of the event,Mr. Liu Honglin, Founder of Mankun Law Firmserved as the moderator, warmly welcoming the attendees and briefly introducing the original intention and significance of this event—to build a platform for Hangzhou lawyers to exchange experiences on developing Web3 legal practices, promoting the better development of Web3.0 within a legal and compliant framework, thereby kicking off the event.

 

Session Recap

  • Ms. Zhang Na, Co-founder and Marketing Director of Mankun Law Firm

Ms. Zhang Na began her sharing session with a public account article on digital collectibles,opening the sharing segment of this event. Meanwhile,combining Mankun’s practical experience, she elaborated on Mankun Law Firm’s strategic choice to deeply cultivate the Web3 field.

Ms. Zhang Na mentioned thatsince its establishment, Mankun has focused on the Web3.0 new economy and the blockchain industry, dedicated to “ensuring that Web3.0 legally occurs in China.”From cases involving disputes over digital collectibles and legal issues related to virtual currencies handled in daily work, to the series of legal service products developed by the team around the Web3 field, such as compliance consulting for digital collectibles and security services for virtual currency transactions, all reflect Mankun’s professionalism and deep cultivation in this field.

Meanwhile, she also sharedMankun’s measures in brand marketing and business development;including conducting Web3 legal education through public account matrices and short videos, holding 3+ activities per week to increase user stickiness, and employing digital management tools for customer lead management and sales process optimization, providing valuable practical references for lawyer peers to develop Web3 businesses.

 

  • Keynote Speaker on Private Domain Operations and Monetization—Kai Kai

Teacher Kai Kai has been deeply engaged in the field of private domain operations for many years. Her sharing started from the unique traffic attributes of the Web3 industry and the high trust barriers of legal services, providing the lawyer community with a methodological system that is both practical and forward-looking for developing Web3 businesses. Taking real cases under multiple Web3 legal service scenarios as entry points, she systematically deconstructed the logic of building private domain traffic pools—not merely a simple aggregation of users, but based on the core demands of Web3 users for compliance and professionalism, achieving layered user operations through precise tagging systems, while designing differentiated content touchpoints combined with high-frequency industry pain points to activate deep user interaction.

She emphasized that the integration of private domain operations and Web3 legal businesses should not be limited to customer acquisition; rather, it should further optimize the design of legal service products through the accumulation of user behavior data, achieving an upgrade from traffic operations to value operations, thereby efficiently promoting the sustainable conversion of commercial value.

 

Guest AMA Session

In this roundtable AMA session,Mr. Liu Honglin, Founder of Mankun Law Firm, invited the two keynote speakers to return for further answers,，handing the floor back to the attending audience regarding the viewpoint of “Where is the biggest entry point for Web3 legal businesses,” facilitating one-on-one exchanges with the guests. Starting from the user’s perspective, sharp questions were raised to address actual pain points.

Question 1:What is the positioning and main work of lawyer brokers, and what are Mankun’s attitudes, screening methods, cooperation models, and conditions for implementing direct cooperation links?

This question revolved around the current positioning and work of lawyer brokers, Mankun’s cooperation models and conditions, as well as Mankun’s business and management difficulties and development stages. Regarding lawyer brokers,Ms. Zhang Na, Co-founder and Marketing Director of Mankun Law Firm,responded that they are benchmarked against actor agents, responsible for lead processing, brand building, and other aspects; regarding cooperation, she indicated an open attitude, allowing cross-firm linkage, with revenue distribution according to rules.

Question 2: What are Mankun’s current business difficulties, management challenges, primary areas of focus, and what are Mankun’s development stage and potential future problems?

In response, Mr. Liu Honglin, Managing Partner of Mankun Law Firm, stated that Mankun’s development goal is to become the preferred institution for clients in the Asia-Pacific region when choosing Web3 legal services. Around this goal, the firm has completed layouts in Shanghai, Hong Kong, Shenzhen, Hangzhou, and other places in the past three years, and plans to further expand to Chengdu and overseas Chinese gathering places. In terms of development path, Mankun’s current key tasks are divided into:

  •  “Finding People”:Attracting excellent lawyer talent, such as through recruitment via various activities, ensuring that each office reaches a certain scale;

  • “Finding Resources”:Actively linking with external partners such as media and channels, while optimizing internal collaboration within the firm to reduce organizational operating costs;

  • “Deepening Industry Cultivation”:Devoting more energy to research and compliance construction in the Web3 field, continuously improving professional capabilities and service quality.

 

Question 3: How should novice lawyers operate their own accounts without the support of an operations team, and what should they pay attention to in the early stages?

Regarding this question,Keynote Speaker on Private Domain Operations and Monetization, Teacher Kai Kai,focused on private domain operations, including: offline channels are important for acquiring high-quality large clients, while private domains are an important trend for subsequent development, aiding in customer referrals and conversions; some young lawyers in the legal industry are overlyeager for quick success and immediate benefits in pursuing the market.Combining her own operational experience, Teacher Kai Kai emphasized that private domain operations require long-term persistence, recommending updates at least3-4times per week, as the accumulated content can become a resource for monetization; currently, public domain platforms face restrictions on traffic flow and commercialization,highlighting the prominent value of private domains as a position for expanding case sources.However, the difficulty in private domain operations lies inaligning knowledge with action and effective implementation;although everyone knows the methodology, there are difficulties in actual operation.

 

Conclusion

This in-depth dialogue on developing Web3 legal practices is drawing to a close. From Mankun’s strategic sharing on deeply cultivating the Web3 track to the refined methodology of private domain operations, from the heated debate on business entry points during the roundtable forum to the collision of ideas during free exchanges, every insight condenses the practical wisdom of Web3 industry pioneers, and every interaction conveys the enthusiasm of legal professionals for the compliant development of Web3.

The wave of Web3 continues to surge, and Hangzhou, a city imbued with digital genes,is providing fertile ground for the integration of legal services and emerging business formats. In the future, Mankun will also focus on Hangzhou to carry out more offline activities!

Thank you to all the guests who attended, and we look forward to meeting again!